Types of Digital Products

 01. Online courses

Online courses are extremely popular since they allow people to gain knowledge anywhere and anytime. According to Statista, the global online education market will reach $279.3 billion by 2029. You can easily create online courses if you’re an expert in a domain. You could also hire external trainers to develop courses.

Here are a few areas where you can create and sell digital courses:

• Web design

• Coding 

• Graphics design

• Arts and crafts

• Cooking 

As an instructor, digital classes offer you great flexibility. You can use presentations, animations or graphics to share your know-how in an engaging way. Plus, you could deliver online courses as documents or blog posts. 

You may sell your digital courses by learning how to create a website and building your own or by using online marketplaces like Coursera or Udemy.

Digital courses are highly profitable because:

• You can create a course once and keep earning passive income.

• There is no limit to the number of students you can sign up.

• Online courses can bring in a global audience.

• You could sell individual courses or bundle several into a master class.

If you’re looking for inspiration, check out Chiro21, a website offering online courses for chiropractors. It offers diverse classes in personal injury, joint health and total rehab.

02. Ebooks and audiobooks

Ebooks and audiobooks allow people to carry hundreds of books on a small device and access them wherever they go. Statista estimates that by 2027, ebooks will have 1.1 billion users worldwide. And the Audio Publishers Association has found that over half of U.S. adults have listened to an audiobook.

The popularity of ebooks and audiobooks makes them ideal digital products to make money. Ebooks are so versatile that people from any profession can create an ebook to complement their income. Here are a few examples:

• A yoga trainer can write a guide for yoga routines.

• The owner of a food business can sell a digital cookbook.

• A traveler can create digital and audio travel guides.

Here’s a great example: Desiree Baird started the Pediatric Sleep Coach, helping parents and children sleep better. As a part of her niche services, she also sells ebooks on sleep schedules and ideal sleep environments. 

Ebooks and audiobooks needn’t be just for utilitarian purposes. If you are a writer, you could make money online by writing ebooks or selling serialized fiction. The ebook market is highly competitive, so you need to make great ebooks to beat the competition. Consider hiring an ebook designer to create a high-quality layout. 

03. Photos and photography presets 

If you love photography and click quality pictures, you could make money by converting them into digital products. You can sell them as print-ready files or digital design assets.

Stock photos are another option for photographers. People need stock photos to design web pages, blog posts and marketing materials. You can sell them through your eCommerce website or marketplaces like Alamy or Shutterstock. 

If you have a vast collection of photos, consider creating a membership website where people get access to a certain number of photos every month. You can also sell your photo presets or filters.

04. Digital memberships and communities

Do you have multiple digital products, like online courses, webinars, podcasts and downloadable resources? You can bundle them together and start a membership site. 

Membership sites offer different tiers, each including different bundles of products. They’re also a great way to build a community around your brand. 

By providing exclusive access to resources, workshops and personalized interaction, digital memberships can generate recurring revenue while fostering a loyal audience base. This model not only supports creators financially but also encourages engagement and community building.

Digital memberships can be tailored to various niches, whether it's fitness coaching, advanced learning in technical skills or exclusive art tutorials, providing endless opportunities to cater to a specific audience's needs and interests.

With Wix, you can create a member-exclusive area right on your website. 

05. Printable digital products

Printables are digital products like templates and patterns, often provided as print-ready PDFs. These can include planners, calendars, artwork and wedding invitations, designed for customers to purchase and print at home. You can sell a variety of digital printables, such as:

• Coloring sheets

• Games and riddles

• Worksheets

• Teaching materials

• Posters and inspirational quotes

• Planners and calendars

• Budget trackers

• Greeting cards

• Party decorations

• Invitations

• Wall art

• Journals and habit trackers

• Recipe cards

• Wedding templates

You can offer printable files in different formats and sizes at various price points. Make sure to provide high-quality digital files with the correct dimensions for great print results. Digital design tools are a great way to create your printables.

The best part? Since everything is digital, you don’t need inventory and customers can instantly download their purchases. Plus, you can create highly customizable content for specific niches, adding real value for your buyers.

06. Digital templates 

Digital templates are customizable files that people can use to create digital assets. From simple packing lists to complex Notion boards, the world of templates is versatile, making them an excellent choice for digital products. 

• Professional templates help workers achieve their tasks faster. They can assist with PowerPoint presentations, content calendars, spreadsheets to calculate tax and interest rates, resumes and cover letters. 

  
  

• Web and graphic design templates are helpful for building websites or digital marketing content. From full-fledged themes to small elements, like a logo, there are plenty of ideas to explore under graphic design templates.

  
  

• Planner templates help people track and achieve personal tasks. These include templates for diet plans, grocery lists, exercise regimens, packing lists and itineraries. 

Creating templates that complement your skill set improves your chance of success. For example, if you’re a fitness trainer, you can make an exercise plan and sell it along with your course. 

Here’s some inspiration: New York-based content creator Clarke Peoples sells an annual planner that includes everything from comprehensive monthly personal goal planning to shopping lists.

07. Stock audio and videos 

With more people creating digital content, demand for stock audio and video has also increased.

To create great stock audio, you just need good recording equipment and an ear for unique sounds. You can sell your audio files through your own website or upload them to marketplaces like Storyblocks. 

Here are a few stock audio ideas to pursue:

• Natural sounds

• Background music

• Sound effects

• Ringtones

• Audio logos or jingles

Stock videos are useful for creating trailers, presentations, social media posts and promotional videos. You can shoot actual videos of landscapes, cities, people or buildings. Alternatively, you can create animated sequences. 

It’s essential to state the licensing terms for your audio video clearly on your download page. Explain copyright terms and how customers can reuse or repurpose your digital asset.

08. Digital music and artwork

Are you a musician or artist waiting for your big break? Here’s the good news: You can sell your music and art online to make money and earn an audience.

Digital products present a great opportunity for artists in every field. For example, a painter can sell high-definition digital copies of their work and a musician can create albums, jingles or ringtones.

You can sell music or art through your website by converting it into an online store. You can stream your music through social media— think YouTube Music—or streaming marketplaces, such as Twitch. You can also collect tutorials and how-to guides and upsell them as product bundles. 

No matter what channel you use for digital art or music sales, they offer you multiple advantages: 

• Reaching a global audience without touring the world

• Succeeding without the backing of a big label

• Gaining more audience through online platforms with millions of subscribers

• Avoiding paying commissions to art dealers or agents

If you are looking for inspiration, check out Chelsea McShane’s online store, which specializes in contemporary art. The website offers both physical and downloadable digital artwork.

09. Mobile apps

As of 2024, the U.S. has around 316.2 million smartphone users. That's over 90% of the U.S. population. If you’re a developer, creating mobile apps is a fantastic money-making opportunity. 

And if you don’t code but have a great app idea, you can hire IT engineers to build your app.

You should also consider creating mobile apps that complement your business. For example, if you’re a dance teacher, you can sell a mobile app to teach your choreography sequences. 

Many mobile apps are free to download but make money through in-app advertisements and purchases. You could also offer a basic, freemium version and charge for access to advanced features. 

Creating an app might require an initial investment. You must also follow the process to get it approved by the Google Play Store or Apple App Store.

10. Digital services

If you’re an expert in a specific area, you could use your skills to make money through digital services. For example, if you’re a writer, you could offer content writing services. Here are a few other examples of digital services:

• Editing and proofreading

• Translating and transcribing 

• Product photography

• Web and graphic design 

• Digital marketing and promotion 

If you’re already selling digital products, you can pair them with digital services with minimal effort. This will help you create an extra source of income.

Here’s an example to inspire you. Moonstrive Media is a music promotion company started by musicians. It offers promotional services to fellow musicians, helping them reach millions of listeners.

11. Podcasts

Edison Research has found that around 42% of Americans listened to podcasts in the past month. Podcasts are the perfect online business to start with a little money. According to Podcastle, starting a podcast side gig can cost just $500.

While many podcasts are free to listen to, you can make money through sponsorships and advertisements. Creating a podcast doesn’t just help you make money. It also can attract potential customers and establish you as an authority in your field. 

You could create a subscription-based podcast offering unique value to subscribers. For example, if you’re an experienced investor, you could start a premium podcast with investment advice. 

Check out this business for inspiration: Make Pop Music has a biweekly podcast featuring discussions around music and business. The podcast creates value for songwriters, musicians and artists.

12. Digital craft patterns

Are you good at sewing, knitting or crocheting? Do you spend hours creating and experimenting with patterns? You can turn your hobby into a small business that sells digital craft patterns. 

Craft patterns often come in a printable PDF format and have detailed instructions on what brand of materials to use. You may create and sell a wide range of digital craft patterns for:

• Sewing, knitting and crocheting

• Embroidery 

• Origami and quilling

In addition to selling patterns, you can make money by including affiliate marketing links to materials and tools that you use. 

When displaying your patterns on your online store, it’s crucial to make it clear that they’re just patterns and not finished products.

Here’s an example of a successful digital craft pattern business: Sewn Ideas sells sewing patterns for zipper pouches, totes and handbags. It offers basic patterns for free and advanced patterns for $6–10.

13. Software & plugins

From custom plugins to browser extensions to SaaS tools, software products solve user pain points and often generate steady revenue through subscriptions or licensing fees. Niche tools like SEO solutions, eCommerce integrations or automation scripts can target specific industries and grow into scalable businesses.

A big advantage of selling software is the variety of pricing models you can offer. One-time purchases work well for smaller tools, while subscriptions create consistent income. Free trials or freemium versions help attract users and convert them into paying customers over time. Digital product marketplaces can expand your reach, while selling directly through your website gives more control over branding and pricing.

Marketing software is all about clear positioning and showing the value. Highlighting use cases, creating demo videos and sharing customer testimonials builds trust with potential buyers. Content marketing, tutorials and participation in online communities can drive organic traffic. Developers who keep their software updated and provide great customer support can build loyal customers and achieve long-term success.

14. Notion & productivity templates

Notion templates and digital productivity planners are growing in popularity as people and businesses search for better ways to stay organized. From project management dashboards to personal finance trackers, selling pre-designed Notion templates is a great way for creators to share their expertise and help others work more efficiently. These templates don’t need any coding and can be shared with a simple link, making them an easy-to-manage product with high demand.

One of the best things about Notion templates is how flexible they are—entrepreneurs, students, content creators and even therapists use them to stay organized. Focusing on a niche like business planning, goal setting or social media scheduling can help sellers create templates that really stand out. Offering bundles or customization services is another great way to boost sales. Platforms like Etsy, Gumroad and Payhip or even your own website make it easy to sell and share them.

To market Notion templates effectively, focus on highlighting their value. Use screenshots, explainer videos and real examples to show buyers how the templates can help them. Offering free templates as lead magnets is a smart way to attract customers and boost sales of premium versions. Social media platforms like TikTok and Twitter, where productivity tips often go viral, are great tools for increasing visibility and demand.

15. AI-generated content & tools

AI-generated content is transforming digital products like chatbots and writing assistants. Entrepreneurs are using it to sell blog posts, ad copy, product descriptions and even book outlines. Tools like prompt libraries, custom AI art generators and niche-specific automation scripts make it easier than ever for businesses and creators to streamline their workflows.

One of the biggest benefits of AI-generated content is scalability. Unlike traditional writing or design services, AI tools help sellers create large amounts of content quickly, making it easier to meet customer demands. AI writing templates, marketing tools and voice generators are especially popular right now. Businesses are eager to invest in AI solutions that save time and effort.

When marketing AI-driven digital products, highlight their efficiency and uniqueness. Use case studies, before-and-after examples and real-world applications to help customers understand their value. Offering subscription access or usage credits can also build steady revenue streams. With AI tech evolving quickly, staying updated on trends and refreshing your products is essential for long-term success in this growing market.

16. Social media content packs

Selling pre-made social media content packs—like Instagram templates, Pinterest pin designs, caption libraries and engagement-boosting prompts—lets creators turn their design and marketing skills into income. These packs save businesses time while helping them maintain a consistent and professional online presence.

Themed bundles are a smart way to package social media content. Seasonal content packs, branding kits and industry-specific graphics help customers build a cohesive social media look. Offering customizable templates or drag-and-drop design files makes it easy for buyers to personalize their content. Subscription models that deliver fresh content every month are another great way to keep customers coming back.

To sell social media content packs successfully, show them in action. Share before-and-after transformations, carousel posts and testimonials from happy customers to build credibility. TikTok and Instagram Reels are great for demonstrating how the templates work and driving organic traffic. Partnering with influencers or running targeted ads can boost sales too.

17. Resume & business document templates

Job seekers and business owners are always on the lookout for high-quality professionally designed documents. Selling resume templates, business proposal formats, pitch decks and invoice templates gives customers ready-to-use designs that help them stand out. Whether it’s for corporate jobs, creative industries or freelancing, well-designed templates give a real competitive edge.

Creating resume templates tailored to different industries helps them stand out. Creative layouts are great for artistic fields, while clean professional designs work best for corporate roles. Business owners often need polished contracts, email templates and presentation slides. Offering editable templates in popular formats makes them easy to use and flexible. Including features like ATS-friendly formatting or matching cover letters boosts their value.

To market business document templates effectively, focus on SEO-driven blog content, LinkedIn promotions or connecting directly with job seekers and entrepreneurs. Sharing real-world examples or testimonials helps build trust. Offering free versions with limited customization can attract users and turn them into paying customers. Platforms like Etsy, Creative Market or your own website make it easy to scale and share your templates.

18. 3D models & design assets

As gaming, AR/VR and 3D printing grow, 3D models and design assets are becoming increasingly popular digital products. Graphic designers, architects and game developers are constantly looking for high-quality 3D assets for their projects. Selling pre-made models like character rigs, architectural pieces or product prototypes is a smart way for creators to earn passive income from their designs.

Selling 3D models is great because they cater to so many industries. Game developers need characters, interior designers look for furniture models and engineers rely on detailed product prototypes. Providing multiple file formats like OBJ, STL and FBX ensures your models work with different software. Some sellers even offer custom modeling services for clients looking for something specific.

To market your 3D models effectively, prioritize high-quality previews, detailed descriptions and relevant industry keywords. Platforms like TurboSquid, Sketchfab and CGTrader are great places to sell your assets. Bundling models, updating your portfolio with trending designs and staying informed on industry changes like gaming or 3D printing can help keep demand for your work strong.01. Online courses